Autumn means back to school, work and busy schedules of hobbies and social events. As the days grow shorter and more blustery, leaves turn yellow and orange and fall from the trees, and fashion reflects the changing seasons
Autumn prints
1. Brushed cashmere knit, Original Story; 2. Chrysoprase necklace, Keski-Pomppu; 3. Franny Pony Coat in Leo, Almada Label; 4. Look, Almada Label; 5. Kity wool skirt, Andiata; 6. Joya ankle boots, Terhi Pölkki; 7. Virva scarf, Nanso.Lookbook image: Marimekko
Autumn brings two familiar patterns back into focus: checks and leopard print.
Finnish brand Almada Label made its runway debut during Copenhagen Fashion Week in August. Known for its minimalist approach and everyday wardrobe staples, the brand introduced bold leopard print into the collection. What we learned from the show is that the key to wearing leopard in a pared-back way is to keep the rest of the look simple. Think clean lines, muted colours and understated accessories. Almada Label was also named the winner of the Internationalisation category at the 2026 Finnish Fashion Awards.
Marimekko takes a sharp approach to checks with a matching top and trousers in the same bold pattern. Made from organic cotton poplin, the set feels almost like an office-appropriate alternative to pyjamas.
Starting a new school year
1. Vinkke piccolo shirt, Marimekko; 2. Paradise Long Purse, Johanna Gullichsen; 3. Signature sweatshirt, Gugguu; 4. Elefantti reflector, Finlayson; 5. Children’s anorak trousers, R-Collection; 6. Sumu backpack, Globe Hope; 7. Zipper anorak, R-Collection.Lookbook image: Gugguu
A new school year calls for clothes that can keep up with busy days. For Finnish kids, that often means practical layers and durable materials.
R-Collection’s anorak is a classic starting point. It was first created in 1982 and quickly became one of the brand’s most popular pieces. The tightly woven fabric protects well against the wind, while a water- and dirt-repellent finish makes it a practical choice for unpredictable autumn weather.
For children, clothes are also a way to show personality. Colours, prints and details that reflect their interests make getting dressed more fun. The accessories matter too. A practical backpack and pencil case are school essentials. Most importantly, a reflector helps children stay visible as the days get shorter.
The ease of a matching knit
1. Lumilla coat, Andiata; 2. Kosmos bronze earrings, Kalevala; 3. Lille ribbed sweater, Balmuir; 4. Jasper boots, Hagelstam; 5. Lily ribbed skirt, Balmuir; 6. Look, Original Story; 7. Origami slouchy bag, Pihka.Lookbook image: Balmuir
As autumn arrives, calendars often fill with social plans after work. A matching knit set is one of the easiest ways to look put-together from desk to dinner. Soft, warm and easy to style, it offers the comfort of loungewear with a more polished finish.
Finnish brands are particularly strong when it comes to knitwear. Take a look at Original Story, Almada Label, Ruskovilla, Alpa and Balmuir, all known for their high-quality knitwear.
Dressed for work and the journey
1. Classic stripe shirt, Turo; 2. Montalcino rain mac, Schoffa; 3. Look, Turo; 4. Fabrik pants, Makia; 5. January 5 Eau de Parfum, Aplomb; 6. Loihi watch, Aarni; 7. Tote bag, Turo; 8. Brown derby shoes, Schoffa.Lookbook image: Johanna Gullichsen
Polished enough for the office, practical enough for the commute and easy to wear beyond working hours, Finnish workwear pieces can handle autumn conditions well.
Schoffa’s lightweight Rain Mac is made for the journey to work, with a water-repellent and breathable fabric that provides protection when the autumn weather shifts.
If your wardrobe basics are covered but you are looking for something more distinctive for presentations or work events, Johanna Gullichsen’s workwear-inspired jacket offers another take on office dressing. Made from sturdy cotton, it features the brand’s iconic Doris pattern.
A new fragrance can be the finishing touch, an invisible accessory that stays with you throughout the day. Aplomb is a new luxury perfume brand from Helsinki that launched earlier this year. Its unisex fragrances are inspired by real-life muses, with each scent created as a letter to the person who inspired it. “January 5” captures the spirit of Finnish sisu (meaning a combination of courage and perseverance) with notes of bergamot, lily-of-the-valley, patchouli and cedarwood.
By Johanna Piispa, September 2026
(Images courtesy of the brands)
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